Analytics and owner dashboard
Restaurant analytics built into the ordering platform.
Branded Bites gives restaurant owners a dashboard that connects direct orders, product performance, campaign attribution, loyalty activity, and customer behavior in one place. You see what is working without pulling reports from multiple disconnected tools.
Direct order reporting
See total direct orders, order volume by date, and direct order growth over time. Direct order data is separate from third-party marketplace counts, giving you a clear view of how your owned channel is performing relative to your goals.
Product-level analytics
See which items are driving the most direct orders, which categories perform best, and which items appear most often in repeat orders. Product analytics help identify what to feature in campaigns, what to promote in the ordering menu, and what may need pricing or presentation adjustments.
Campaign order attribution
When customers use a promo code from an SMS or email campaign, those orders are attributed to that campaign in the dashboard. You see which campaigns generated orders, how many, and what revenue they drove, without manually cross-referencing campaign data and order records.
Loyalty activity and customer database
See how customers are earning and redeeming loyalty points, how many are enrolled in the program, and which segments are most active. The customer database shows order history, spend totals, and loyalty status for each direct ordering customer.
Frequently asked questions
Related features
SMS and email marketing
Campaigns built into the ordering system.
Send SMS and email campaigns that point customers back to your direct ordering channel. First-order offers, win-back sequences, birthday rewards, and new menu promotions are managed inside the same platform as your ordering and loyalty tools.
Loyalty and rewards
Build the loyalty program your restaurant actually wants.
Reward customers for the behavior you want to grow: dollars spent, order count, item purchases, visits, or VIP status. Earning rules, redemption thresholds, and win-back campaigns are all configurable to match your restaurant.
Toast integration
Your Toast menu, synced automatically.
Branded Bites imports your menu directly from Toast and keeps pricing in sync as you make changes. One menu to maintain, no duplicate entry. Orders placed through your website or branded app arrive in the Branded Bites order dashboard, not in Toast.
Direct ordering starts here
Ready to turn more customers into direct orders?
Launch a direct ordering system with your own branded app, loyalty program, SMS and email campaigns, POS integration, delivery handoff, and product analytics.